Sally Kendall graduated in 1992 with a BA (Hons) in Art and Related Arts, then gained a PGCE in Art and Design. She is a professional member of BAMM (British Association of Modern Mosaicists) and set up Sally Kendall Mosaics in 2000. She has since combined freelancing as an artist with part-time teaching.

Her specialism is Pop Art style mosaic portraits which she has gained significant recognition for. Her work has featured in many publications and she has exhibited at various London venues including; The Underdog Gallery and 77 Art Gallery, alongside many established artists including Banksy and Shepard Fairey. Her work has also featured in TV advertisements and BBC documentaries.