
w5ou-p / Memory Holograms: Icon - {$M}, 2015
Leni Smoragdova
Digital
Original Print, 41 x 41 x 1 cm
Ships from Israel for £300.00
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£2,800.00
✔Signed by Artist
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smoragdova
Georgia
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About Leni Smoragdova
Leni Smoragdova {$M} is a multidisciplinary artist and the creator of Transaction Art, a conceptual universe exploring anonymity, identity, and the interplay of social phenomena. Born into a Jewish family and raised in Odessa, Smoragdova moved to London in 2004 to study at Central Saint Martins, where she began developing her unique artistic vision. Her work delves into the commercialization of art and the invisible forces that shape human interactions, often through the lens of collective authorship and anonymity.
Leni Smoragdova {$M} is not only the artist’s original name but also, through Transaction Art, a collective identity for numerous anonymous participants. This duality seamlessly merges individual originality with the anonymity of those who choose to remain invisible, forming a distinctive brand. Anonymity is central to this concept, embodied in the term Hidden Faces.About the Product
memory holograms: Icon
My new series is just a mirror consisting of holograms."At this stage, I want to achieve an ambiguity in everything I do.
A programmer would say: this is not a glitch, this is a function "- $ M
This series is just a mirror consisting of a hologram. Each person has images that surround him since childhood: whether it be pop stars, symbols of religion, or characters of cartoon or advertising. It is they who form the personality and influence the unconscious choice of a person throughout his life.








